News, insights & knowledge

Performance marketing creates fantastic opportunities to reach the right target audience and build strong customer relationships. However, without a well-thought-out strategy, it can also lead to mistakes that devour time and budget – without delivering the desired results.

What is web analytics, and how do you choose the right analytics tool for your digital efforts? Measuring your digital efforts is truly essential – we at Bombayworks know this.

Francis Xavera Rodrigues, Tech Lead in Mumbai, enjoys Bombayworks' culture and the opportunity to continue developing in his workplace, even after more than ten years with the company.

Rita Akse Palmgren, Project & Content Manager, has worked in Bombayworks Nordic team for seven years.

How exactly do you create a well-thought-out media plan for your marketing? This article clarifies the concepts and lists essential things to consider.

Meet Izabella Polner, our newly hired Paid Media Specialist.

Then, Project Manager. Now, Client Director. Always open to learning new things. This is Annika Alvring, who has been with Bombayworks' Stockholm office for nearly five years.

In 2025, a WCAG web design will be mandatory. If you are unsure if you comply with the European Accessibility Act (EAA) and the WCAG regulations we can help you find out.

Are your web services prepared for next year's mandatory change in accessibility design? Your website must be ready for The Web Content Accessibility Guidelines (WCAG) and the European Accessibility Act (EAA) by June 2025.

Internal links are a fundamental part of SEO and UX that are all too easy to overlook. We will explore why in this article!

A term that frequently appears in digital marketing is keywords (also known as search terms or key phrases). But what exactly are keywords, why are they so important, and where can they be found? We will examine this from an SEO perspective in this article.

In this article, we will explore why buying links is a risky strategy in SEO.

Links rarely come unearned, which is why it’s a good idea to have a plan for attracting them from other websites to your own.

How do you navigate the vast jungle of SEO tools when they all advertise themselves as market-leading?

Recently, the Swedish Data Protection Authority (IMY) imposed fines totaling over 40 million SEK on two Swedish pharmacy chains.

Olof Broddesson's journey from journalism and editing to his current roles at Bombayworks reflects his devotion for storytelling and digital.

More and more people are realising the power of investing in SEO. In this article, we will explain what it is and how your business can benefit from it.

Introduction to SEO: why it matters for your business.

Introduction to SEO: why it matters for your business.

All successful digital strategies include a competitor analysis. They provide valuable insights into improving your website and identifying who you must compete against in search results. This article explains why competitor analyses are so important and how to integrate them into your SEO strategy.

By now, many have seen the images of search results where Google recommends eating rocks. Is this the future we have to look forward to? Perhaps, but hopefully, in a more refined form. In this article, we'll explore future predictions on how search engines utilise AI.

Venturing into the world of search engine optimisation (SEO) can feel overwhelming, especially if the resources and expertise are not available in-house. This is where an SEO consultant comes into the picture.

Being invisible on one of the world’s largest search engines is problematic. In this article, we will focus on an important factor when troubleshooting this issue - indexing.

The need for effective multilingual communication is crucial for large international companies. Translation Management Systems (TMS) have long been a cornerstone in managing translations and localization projects

Since 2022 Michelle Olsen has held the position of Head of Project Management.

William Isber is Bombaywork's latest hired developer. As a war refugee from Syria he first came to Pajala in Sweden in 2015.

Veronica von Feilitzen is the new CEO of Bombayworks. Fate led her to the company. The corporate culture made her stay - and grow.

Anna Frössén, who recently worked as a Client Director at Comprend, has started in the same role at the digital agency Bombayworks.

Jenny Mossinger has taken on a new position. Since March 1, she has been working as Bombayworks COO.

Bombayworks, winner of Årets Byrå 2023 in Digital Transformation! We blend dedication, expertise, and creativity to create business value and achieve goals. Together with our clients, we shine with top ratings and satisfaction.

Get more satisfied users with well-placed and concise texts.

Find the path to a comprehensive solution when multiple brands need to follow a shared communication plan.

Achieve centralized and qualified support across multiple markets.

In our podcast, Digitala Snuttepodden, you can hear various topics in digitization - everything from globalization to AI - and get inspiration from interesting guests.

Get insights from Coop and Optimizely about working data- and hypothesis-driven. We explore how to use digital experimentation as a way to drive growth in multiple markets.

Find out how large companies such as Storytel, AI Sweden and Academic Work work insight-driven with digital transformation.

Bombayworks takes home the award in Sweden as this year's 'Experimentation Partner' 2021 at Optimizely.

Come along and hear how we create digital services that the user loves and what triggers guide us. And not least how Länsförsäkringar and Systembolaget work with human-centered design.

From the outside, the countries are strikingly similar with their Nordic stillness and coldness. Thanks to centuries of shared history, we have similar governance, legislation, norms and languages. But when you compare the countries with each other, you find significant differences.

Forget the notion that AI and Machine Learning are confined to the tech giants in Silicon Valley. The year 2023 has blown the gates wide open. From skyrocketing AI deployments to a surge of new market players, we've hit a turning point that's shaking the foundations of how businesses operate.

We summarize the advantages of hiring a full-service digital agency.

How to use behavioral science triggers in your digital communication.

Get input from Dometic Group's CMO and Apoteket's IT manager on how collaboration between market and IT benefits both the business and ultimately the share value.

Bombayworks is included in the prestigious FT1000 list, where the Financial Times together with Statista lists the 1000 fastest growing companies in Europe.

Did you miss our webinar with Coop and Electrolux? Get practical tips and inspiration to get ahead in your career.

Read about how you actually succeed with your digital projects.

In this webinar together with Volvo Cars and Electrolux, you get to share the experiences of some of Sweden's largest companies to kick start your company's digital journey.

In an honest interview in Resumé, Bombayworks' CEO, Niklas Roupé, talks about our growth journey and how it has been affected by the pandemic. And the future? Digital is the way forward.

Get our offers on the advantages of digital working methods, video conferencing and reduced travel time.

Which areas should you focus on when working with conversion optimisation?

How a holistic approach to SEO helps you build a strong team.

We help you ensure that your strategy leads to digital growth.