Avoid the most common mistakes in Performance marketing

In this article, we'll go through some of the most common mistakes and how to avoid them to get the maximum effect from your digital marketing.

Keep in mind…

…to have a clear strategy

If you don't have a clear strategy for what you want to achieve and how to reach your goal, there's a very high chance that your digital efforts won't represent the results you're looking for. The risk of scattered efforts and, consequently, poor results is significant.

So, how do you solve this? It's about mapping out your goals within performance marketing, determining which target audience you want to reach, and creating an action plan that supports this. Here, both a short-term and a long-term strategy are recommended.

…to do a target audience analysis

Not knowing your target audience well enough can become both costly and time-consuming. Here, you need to find out who they are, which platforms they use, what interests they have, and how they find what you offer. With this valuable information, you can target your advertising correctly and create engaging and relevant content.

…that analysis is important

Without analysis and measurement, you end up with a big drawback. If you don't have a web analysis tool, it becomes difficult to follow up on your various efforts and to see what works and what doesn't. There are several different tools that can help you measure conversions, traffic, and other important parameters, including the popular web analytics tools Google Analytics 4 and Matomo. Read about the advantages and disadvantages of those tools here.

…to think long-term. Be patient!

There are no quick shortcuts with paid advertising. Go in with the mindset that it takes time and resources to create qualified results. Combine short-term and long-term goals in your digital strategy to be able to follow up and optimize results. Invest time in things like SEO, email marketing, and content creation.

…to work with SEO and your content

Similar to the previous point, it's important to realise the value of a well-optimized landing page with good content. Without a strong presence in the search results through SEO, you won't be visible in search engines, and you will lose new customer relationships.

How do you avoid this? Have a content plan that you update regularly. By optimising your website, you will get relevant keywords and content and build strong links that strengthen your website.

…to follow trends

The digital world is constantly evolving, and so are the various platforms. It's important to keep up with trends and stay updated on what's happening so that you can make the right decisions at the right time. Have an adaptable attitude and review your strategy continuously..

…to not just rely on automation

Automation of digital efforts is more popular than ever. There are a number of different AI platforms that can help you develop your texts, strategies, etc. However, there is a significant risk that the message will become impersonal and feel mechanical. To drive the right engagement from your target audience, you want to focus on personal and genuine messages. But how do you succeed with that?  

• Choose the right area to focus on: Repetitive tasks or mailings can be a good solution for automation. 

• Keep it personal: Read through the text and add personal communication and engagement to your automated mailing. 

• Create genuine messages: Focus on adapting the message to the target audience and the situation. Ensure that the message feels relevant and authentic to the recipient.

Performance marketing is a powerful way to advertise, but it's easy to make costly mistakes. Without a clear strategy, knowledge of your target audience, and continuous analysis, it's difficult to achieve success. Remember to prioritise a clear strategy, SEO, engaging content, and to stay updated on the latest trends. Finding the balance between automation and personal communication is key when it comes to building strong customer relationships.

At Bombayworks, we are over 60+ digital consultants who can facilitate your journey towards successful marketing.

Do you need help with Performance marketing? Contact us today!