As a digital agency, we help you take the lead

In the first phase, we define the current state and the desired state. We review existing user statistics, technical conditions, conduct interviews, and/or send out surveys. Involving your employees not only provides valuable insights but also creates engagement and anchoring of the project within the organization.

We use effect mapping as a method, and in a needs analysis, we specify your purpose for the application, different user groups, their goals, and desired functionality.

Once the prestudy is completed and the budget approved, the team begins their individual and collective work to make progress and continue the process. This takes place through a start-up meeting in which the entire team participates.

During the discovery phase, it is ensured that the findings from the prestudy are defined and clarified using a conversion and UX analysis. The purpose of the analysis is to identify common barriers to conversion on the current website and ensure that the designer, analyst and SEO expert can work together in a data-driven manner.

This phase is also a good opportunity for the SEO expert to start their work, as many of the deliverables from an SEO perspective are needed to create the design.

Based on the needs analysis and through an iterative process where you, as the client, are closely involved, we develop UX and design while continuing to collect data, review search behaviour and more. We use wireframes and clickable prototypes to show how the application will look and work in practice. The prototypes are suitable for early anchoring the project internally and identifying improvement opportunities.

After the design is approved, we create a functional specification that describes and prioritizes functionality that cannot be easily defined or understood through the graphic design. Together with the design, the functional specification forms the basis for development and testing.

The development is divided into partial deliveries, so-called sprints, which last two weeks. Each development sprint involves close collaboration between developers, designers, testers and project managers, who have daily meetings in so-called stand-ups. The content of each sprint is evaluated and anchored with the project team based on previous sprints. Our dedicated testing team tests the deliveries, and you, as the client, conduct a User Acceptance Test (UAT) before production.

The tested and approved sprint is uploaded to the production environment and can thus be put into use. Our dedicated support function handles issues, minor changes and bugs. Our analytics team can continuously monitor application performance against set goals and KPIs, perform A/B testing and suggest concrete improvements. With a support agreement, we can proactively ensure the application is secure and up-to-date with new software versions.