Centralised support solution and broad collaboration
Electrolux is a leading global home appliance company operating across multiple markets, languages, and systems. We've enjoyed extensive collaboration with Electrolux, across all European markets, for many years - covering everything from campaigns and marketing automation to analytics, testing, UX, SEO, strategy, localisation, and support.
Electrolux
Services
SEO
Insights & Optimisation
Design & UX
Full Stack Development
Quality Assurance
Content
Localisation & Roll-out
Product Owners & Project Managers
Solution
Optimizely CMS
A core component of this partnership has been the establishment of a centralised support solution that connects the head office with local markets, ensuring every team gets the help they require. Our work also drives sales forward for the Electrolux Group - both online and offline - through a best-possible UX experience and campaign activation.
The Digital Hub – Europe-wide support
The heart of our support delivery is The Digital Hub - a one-stop-shop for Electrolux's digital managers across Europe. The Hub facilitates communication between central and local teams and offers:
Ticket management for support requests.
Access to insights, analytics, and reporting.
A knowledge base featuring CMS guidelines, launch guides, and articles.
Real-time updates for bugs, new developments and campaigns.
The Digital Hub has established the foundation for a centralised and dependable support solution, reducing bottlenecks and enabling smoother launches across all Electrolux markets.
Campaigns that come to life
Beyond being Electrolux's partner for support, we also work with them to enhance their digital presence. Activating campaigns is about more than just images and copy. Together with Electrolux, we create campaigns that capture the consumer's attention and offer content that guides them through the entire purchase journey, from awareness to product purchase.
Marketing automation simplifies ownership
We've worked closely with Electrolux to establish and execute campaigns via marketing automation and to improve the post-purchase consumer experience. This includes sending automated emails that provide consumers with tips and advice for getting the best possible start with their newly purchased appliance.
Partnering for the digitalisation of home appliances
Bombayworks is the Electrolux Group's primary digital partner in Europe, a working relationship that has evolved into a true partnership. Our long-term collaboration is built on close cooperation with both global and local teams. By combining creativity, structured processes, and reliable support, we continue to help Electrolux strengthen their digital presence and create value at every step of the customer journey.
Get in touch
If you have any questions about us, digital growth, or want to discuss the digital challenges you're currently facing, please contact Jenny Mossinger, Head of Sales.
