We increased conversions by 162% – despite a 35% smaller budget

Challenge

The car rental market in Gothenburg is both competitive and heavily priced. Toyota Center Gothenburg Car Rental faced the challenge of:

• Creating an effective Paid Search strategy with a reduced budget.

• Getting clear, measurable results linked to the business.

• Installing analysis tools to be able to make strategic decisions.

Solution

Toyota Center Gothenburg Car Rental needed a more data-driven strategy for its digital campaigns. We focused on building a solid foundation and maximising the effect of every invested pound.

Accurate Measurement

• Google Analytics 4 and Google Search Console were implemented to enable better analysis and follow-up.

• Quality assurance and tracking were performed in Google Ads.

• A LookerStudio report was built for full transparency and quick decision-making.

Reaching the right audience

• New keyword analysis and more compelling ad copy.

• More relevant landing pages adapted to the different phases of the customer journey.

• Focus on Toyota Center Gothenburg Car Rentals unique benefits: Toyota Roadside Assistance, unlimited mileage and damage reduction.

Maximising Results

• Continuous optimisation and A/B testing of campaigns.

• A shared working document for seamless communication regarding offers and important dates.

The results (May-Aug 2025 vs 2024)

Despite a 35% smaller budget, Toyota Center Gothenburg Car Rental managed to significantly increase its digital business:

• +162% more conversions

• -75% lower cost per conversion

• +290% higher conversion rate

• 40% of traffic came from Paid Search

• 72.2% engagement rate (above the industry benchmark of 65%)

Conclusion

With the right strategy, tools, and continuous optimisation, even a smaller budget can generate great results. For Toyota Center Gothenburg Car Rental, this initiative meant that more customers found the right car – and booked it online.