Digital growth for Electrolux in the Nordics
For almost a decade, Bombayworks has been a digital partner to Electrolux, supporting their growth across the Nordics. Through a close collaboration with the Nordic marketing team, we manage web operations, SEO and content for both Electrolux and AEG – with a strong focus on efficiency, quality and local relevance.
Services
Web management
SEO management
Content management
Optimizely CMS
AI-driven translation
Localization
Four markets, one digital ecosystem
Electrolux needed a partner who could coordinate the digital work across four Nordic markets – each with its own language, keywords and campaigns. The goal was to create a shared digital structure that could be locally adapted without losing brand consistency or performance. The challenge was to combine a global mindset with local precision – while driving both SEO and conversion in every market.
Coordinated SEO, Web management and localisation
Bombayworks’ Nordic team acts as an extension of the Electrolux organisation. Based in Sweden, our team brings together expertise in web management, SEO and localisation in Optimizely CMS, to create a unified and efficient digital presence across the Nordics.
Our work includes daily web operations, content production and publishing of campaigns and product launches, as well as continuous content optimisation. The team performs both technical and content-based SEO analyses, develops keyword strategies and continuously refines content to ensure traffic and conversion growth.
We combine AI-assisted translation tools with human quality assurance to make sure every text feels natural, accurate and relevant to each market. By blending technology, language and local insight, we enable faster launches, stronger SEO performance and a consistent user experience across all countries.
A stronger digital presence and faster launches
A multilingual Nordic team with both technical and linguistic expertise has given Electrolux a clear advantage. Our collaboration has built a stronger and more unified digital presence, where local adaptations enhance the brand and drive measurable growth.
“Working with Bombayworks feels like having an extended team by our side. Always attentive, flexible and incredibly skilled – they truly make a difference every day, both through results and the knowledge and support they bring. Together, we take on challenges, find solutions and make things happen – always with a smile.” – Liska Man, Web & Conversion Manager, Electrolux CA North.
The close collaboration means new campaigns and product launches can be rolled out quickly and consistently across all Nordic markets – with high quality, improved SEO performance and clear business impact.
Get in touch
If you have any questions about us, digital growth, or want to discuss the digital challenges you're currently facing, please contact Jenny Mossinger, Head of Sales.
