Virtual makeup experience with IsaDora
How can you let customers try on makeup without having to visit a physical store? Together with IsaDora, we built a digital solution that allows visitors to upload a photo of themselves try out different products directly on the website.
A partnership for a new kind of customer experience
IsaDora wanted to find a way to bring the personal feel of in-store testers to the digital world. Using a widget based on technology from Perfect Corp, we created a "Beauty Tool" for IsaDora. The solution uses AI and AR to recognise facial features and apply the products realistically.
An interactive solution for multiple variations and needs
Users could upload a photo, use a model image, or test products live via their camera. The product catalogue was divided into segments such as eyes and lips and was later expanded to include pre-designed complete looks. A separate version was developed for nail polish, using a different technical solution tailored specifically for it. We also created a special version for events and trade shows, which was protected by a login so IsaDora could showcase upcoming products. In addition to the web version, variations were created for in-store use, where QR codes on the shelf led directly to the AR experience.
Facts: AI and AR in the beauty industry
A realistic filter experience.
Previous solutions were more like simple filters. With today’s AI and AR, makeup can be placed precisely on facial features for a more believable and personalised experience.
Machine learning that improves results.
The AI technology is trained on large amounts of images and gets better over time at understanding different skin tones, lighting conditions, and face shapes.Support for the entire buying journey.
By combining virtual try-ons with buy buttons, customers can go directly from inspiration to purchase, both online and in-store.Flexible use cases.
The technology can be adapted for web, events, and retail—everything from on-site QR codes to password-protected demos of upcoming products.
Want to learn more about how you can use AI and AR to let customers test products virtually, both online, in-store and at events?
Get in touch and we'll share insights and concrete examples from our projects.
