One platform - One Orkla

A scalable platform for digital harmony

To ensure quality, cost-effectiveness, security and a common digital expression, we took over all responsibility and developed a scalable multisite WordPress solution – One Orkla Web Platform – designed to consolidate Orkla’s digital ecosystem. More than 150 brand sites were launched, enabling both global consistency and local market adaptation.

The platform was designed to make rollouts structured, faster and more efficient, with benefits including:

• Reuse and sharing of features, integrations and knowledge.

• Common setup for analytics and digital marketing activities.

• WCAG compliance and unified cookie management.

• Modular design allowing each brand its own identity, while ensuring consistency with Orkla’s digital standards.

Close cooperation for increased digital presence

In our strategic guidance, we worked daily in close collaboration with Orkla IT to take the platform forward. By consolidating Orkla’s digital presence into one scalable platform, we strengthened brand governance, reduced complexity and created a foundation for future growth. Rollouts became simpler and culturally relevant, shortening time-to-market while improving the user experience.

Unique needs – unique solutions

Some of Orkla's business needs required solutions that were too unique to be interesting for the platform as a whole. We therefore also developed several tailor-made solutions.

Barnas Matboks - or the Childrens food box - is a digital service developed by Bombayworks in collaboration with Orkla Foods Norway (OFN), Servicegrossistene and Albatross. It´s purpose is to promote a healthy lifestyle and diet for children. The service has taken the shape of an inspiring and easily navigated site, made for Norway’s communal as well as private preschools, to make it easier for them to order nutritious, good meals.

– The service has a whole array of functionalities such as menu planning, an overview of budget and orders, nutrition calculations, as well as the opportunity to handle various accounts with different orders to wholesalers.The food is supplied directly to the preschools and may be customized after their specific routines and customs. All this is essential to make it easier for our client, says Caroline Schouenborg, Project Manager at Bombayworks.

Transforming habits and engaging audiences

One of the major challenges that occurs when implementing a new system is to also to implement the system in the target group’s daily routines. Bombayworks took the users’ more or less analog buying habits into consideration when building the site. Concise CX was the primary focus when designing the service. A natural effect has been both goodwill and customer loyalty in terms of goods and concepts.

Plusstid was another one of those sites. Plusstid's focus was on content with the aim of appealing to the majority of Orkla's target groups, with tips and inspiration about house and home, food, health, pregnancy, children, free time and everyday tips.

The site was subsequently developed to become more flexible for the editors, and with specific spaces for collaborations with Orkla's various brands.