Full stack - from strategy to localisation

Together with Electrolux we are creating and optimising the digital experience across 99 brand sites in Europe. Our engagement at Electrolux is truly full stack - encompassing everything from central digital strategy to rollout and localization across all markets. Our mission is to drive sales for the Electrolux group - both online and offline - through best-in-class UX and campaign activation.


Visit live site


Insights & Optimisation

Design & UX

Full Stack Development

Quality Assurance


Localisation & Roll-out

Product Owners & Project Managers


Optimizely CMS

Driving sales - online and offline

Our strategy & UX efforts aim to both delight and convert consumers. We are constantly optimising the functionality of the brand sites in line with e-commerce best practice. We aim to drive sales - both online and offline - through Electrolux’s e-tailing and retailing partners. So far our efforts have yielded triple digit growth in conversion year-on-year.

Campaigns come alive

To us activating campaigns is about more than simple images and copy. It is about making the material come alive - capturing the attention of consumers and serving rich content that aids their appliance choice throughout the purchase journey.

Simplifying ownership

We have worked closely with Electrolux to establish and execute email based marketing automation that helps consumers get the best possible start with their appliance. Beyond onboarding we are actively working to improve the complete post-purchase experience.

The digital hub - empowering local markets

The Digital Hub is at the heart of our support organisation that serves all digital managers across Europe. It facilitates communication between the central and local teams and is one-stop-shop for markets regarding everything digital. Markets can raise support tickets, request analytics, browse a large knowledge base of articles and see the current status of feature development and campaigns.

Digitalising white goods

Bombayworks is Electrolux Groups main digital partner in Europe. The collaboration has grown into a true partnership. Today we deliver strategy, analysis, UX, design content, localisation and support services across all brands and markets in Europe.

Webshop Optimization with Experimentation and Personalization

We collaborate with the webshop team on experimentation and personalization to make well-informed design decisions that result in increased conversion. We are responsible for creating the design and developing the tests through Optimize and Dynamic Yield.

Veronica von Feilitzen

Get in touch with Veronica

Do you want to know more about how we work? Contact Veronica von Feilitzen, CEO, to find out how we can help you with your digital journey.

Schedule a meeting with Veronica
Anna Frössén

Get in touch with Anna

Do you want to start a collaboration, discuss the digital mind of tomorrow, or do you have any questions about us? Contact Anna Frössén, Head of sales

Schedule a meeting with Anna