We set the strategy for your content

With insights across all agency departments, Bombayworks’ content managers are enthusiastic team players with an important role in the creation of a perfect product experience.

As important as it is, creating engaging and selling content is not all content management is about.

If designers are the visionaries of product development and developers and testers its engineers, then content managers are often its construction workers – pragmatic “doers” primarily concerned with the end result.

Depending on the assignment, our content managers regularly step in and support project managers with planning and coordination, designers with image processing and presentations, and analysts with keyword analysis and site structural matters. We have broad experience - from detailed considerations about microcopy to large-scale rollout of campaigns and new functionality on multi-language sites.

Content is king

In our experience, implementation goes the smoothest – and the best end result is achieved – if content managers are involved from the very beginning. This way, they can ensure that the visionary design is compatible with actual functionality and that editorial aspects are taken into account during development.

Often, a content manager is the primary point of contact for the client. We prefer to work long-term with our clients and, over time, build a deep understanding of their brand, culture and work processes. This allows us to not only deliver exceptional results in the individual projects, but to look ahead and foster growth and evolution in the field of content.