Three principles for a digital strategy that drives business value
In times of rapid market change, companies need a digital strategy that creates business value and long-term digital growth. It is not about adding more campaigns or more platforms, but about building a direction that is tied to business objectives, adaptable over time, and anchored in both the customer journey and the user experience.
Our new Head of Strategy, Sofia Akrami, shares three principles that distinguish the companies that succeed in their digital transformation.
“The companies that will remain strongest are those that dare to prioritise while maintaining flexibility. A digital strategy should serve as a compass, not a static plan, something that guides the organisation through change,” says Sofia.
1. Business-driven direction
Successful organisations ensure that every digital initiative can be directly linked to business goals: increased sales, stronger customer relationships, or more efficient ways of working. A business-driven digital strategy makes the work relevant at executive level and gives teams a focus.
2. Technology serving a purpose
AI and new technologies open up enormous opportunities in marketing strategy and digital development. But the companies that achieve real impact start with needs, not with technology. When digital solutions are designed to solve real challenges, they can both streamline daily operations and generate entirely new revenue streams.
3. Strategy that is easy to implement
A digital strategy must not become a document gathering dust. Companies that succeed are those that translate vision into concrete actions, follow up, measure, and are willing to adjust. This turns strategy into a practical tool for digital growth on all markets.
“It is not about chasing every new trend,” Sofia concludes. “It is about prioritising what creates genuine value – and having the courage to test, measure, and learn along the way.”
Key takeaways for your digital strategy
Connect to business goals - every initiative should drive measurable business value.
Use technology wisely - let AI and digital tools solve real challenges.
Put the customer journey first - build on insight and user experience.
Make it actionable - turn vision into concrete steps that fuel digital growth.
Get in touch
If you have any questions about us, digital growth, or want to discuss the digital challenges you're currently facing, please contact Jenny Mossinger, Head of Sales.
