Save your historical data from Universal Analytics
Universal Analytics will cease to function on July 1, 2024. All website data stored in the tool will then be permanently deleted and you will no longer be able to log into your account. But there are different options for keeping the historical data.
Google BigQuery: Migrate your data to Google BigQuery for a complete historical database. BigQuery is a cloud-based data warehouse that offers secure and scalable storage. Using BigQuery requires some technical expertise and resources for configuration and management. Costs are added for data storage.
Google Sheets + Looker studio: Export data to Google Sheets in a format that allows it to be easily visualized in a Looker Studio dashboard. This option does not preserve all historical data but provides easy access to key data such as traffic levels per channel and conversions.
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