This is how an SEO consultant can help your website

Venturing into the world of search engine optimisation (SEO) can feel overwhelming, especially if the resources and expertise are not available in-house. This is where an SEO consultant comes into the picture. Here, we will go through what an SEO consultant does, their background, and which KPIs they most often follow up on.

Book a meeting and talk about SEO with us

What does it mean to be an SEO consultant?

In short, SEO consultants are experts at identifying customer groups, mapping customer journeys, and the questions that arise along the way. They then help companies present the answers in an accessible way and according to best practices as per the search engines. Often, an SEO consultant has a background in marketing, economics, and/or web development.

What does an SEO consultant do?

The exact way in which a collaboration proceeds varies from client to client based on their conditions, ambitions, and resources. Typically, the work is divided into three phases:

Analysis phase:

Here, the website is reviewed to identify areas with improvement potential. Particular focus is placed on the site’s content and structure. A keyword analysis is also conducted to find keywords that are not currently covered but should be included in the future. Visitors are notoriously impatient and rarely tolerate more than a few seconds for a page to load, so technical performance is also carefully scrutinised.

Production phase:

Here, the suggestions that emerged during the analysis phase are implemented. If the consultant works alone, involvement is usually limited to workshops where best practices are reviewed. Collaborating with an agency like Bombayworks has the advantage of handing over the work to specialists.

Support phase:

The boundary between production and support is vague, but briefly, it involves monitoring the site, following up on any downward trends, and continuously building on the work. As you gain more traffic, so does the data. So, it is typically at this stage where the biggest difference can be made!

KPIs that SEO consultants typically follow up on

Typically, both parties agree on which KPIs are important for them to follow up on. However, the bread and butter usually include:

Organic Traffic: Number of visitors coming to the website via organic search results.

Keyword Ranking: Positions in search results for specific keywords.

Click-Through Rate (CTR): The percentage of people who click through to the site via the search results.

Impressions: How often does the website appear in search results? Does it reach a large audience?

Conversions via Organic Channels: It is difficult to justify the value if the traffic does not lead to actual conversions. The value of brand-building campaigns should not be underestimated!


Many find SEO to be a swamp that can be difficult to navigate. Spending time on your website is one thing, but if you want the traffic to grow, an SEO consultant helps you place your resources where they have the greatest impact on your business.

Veronica von Feilitzen

Get in touch with Veronica

Do you want to know more about how we work? Contact Veronica von Feilitzen, CEO, to find out how we can help you with your digital journey.

Schedule a meeting with Veronica
Anna Frössén

Get in touch with Anna

Do you want to start a collaboration, discuss the digital mind of tomorrow, or do you have any questions about us? Contact Anna Frössén, Head of sales

Schedule a meeting with Anna