This is how an SEO consultant can help your website

In short, SEO consultants are experts at identifying customer groups, mapping customer journeys, and the questions that arise along the way. They then help companies present the answers in an accessible way and according to best practices as per the search engines. Often, an SEO consultant has a background in marketing, economics, and/or web development.

The exact way in which a collaboration proceeds varies from client to client based on their conditions, ambitions, and resources. Typically, the work is divided into three phases:

Here, the website is reviewed to identify areas with improvement potential. Particular focus is placed on the site’s content and structure. A keyword analysis is also conducted to find keywords that are not currently covered but should be included in the future. Visitors are notoriously impatient and rarely tolerate more than a few seconds for a page to load, so technical performance is also carefully scrutinised.

Here, the suggestions that emerged during the analysis phase are implemented. If the consultant works alone, involvement is usually limited to workshops where best practices are reviewed. Collaborating with an agency like Bombayworks has the advantage of handing over the work to specialists.

The boundary between production and support is vague, but briefly, it involves monitoring the site, following up on any downward trends, and continuously building on the work. As you gain more traffic, so does the data. So, it is typically at this stage where the biggest difference can be made!

Typically, both parties agree on which KPIs are important for them to follow up on. However, the bread and butter usually include:

• Organic Traffic: Number of visitors coming to the website via organic search results.

• Keyword Ranking: Positions in search results for specific keywords.

• Click-Through Rate (CTR): The percentage of people who click through to the site via the search results.

• Impressions: How often does the website appear in search results? Does it reach a large audience?

• Conversions via Organic Channels: It is difficult to justify the value if the traffic does not lead to actual conversions. The value of brand-building campaigns should not be underestimated!

Many find SEO to be a swamp that can be difficult to navigate. Spending time on your website is one thing, but if you want the traffic to grow, an SEO consultant helps you place your resources where they have the greatest impact on your business.