We launched LG's flagship phone, the LG Optimus G, on several digital channels.
Our concept was to find early adopters, known as test pilots, who would test and review the new phone. The strategy was to create a reliable and user-generated content that would spread far beyond the campaign site.
We created a game without boundaries for the try out of our test pilots. The game was developed in HTML5 to work both on desktops as on mobile phones. By giving an extra life to the people who shared the game on social media, the campaign site got over 6,500 shares on Facebook.