We were asked to digitally launch LG's new flagship phone, the LG G2, in Scandinavia.
We continued to work on with our concept of using test pilots to create credible and user-generated content. The goal was to find techies who would create content that made visitors spend more time with the LG brand. To single out our test pilots for the G2 we developed a mobile quiz. During the competition phase more than 1 million
questions were answered. Each test pilot then got his own page on the site to share his experiences of the phone, good and bad. Blog and Twitter posts were mixed with professional reviews of the phone and its launch created strong engagement on Youtube, Twitter and Facebook.