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Project / Timebusters

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Specification and development

Timebusters

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Campaign site for Skånetrafiken 2011 on behalf of PS Communication in Malmö. Get inspiration on how to make the most of your traveling time. See videos and photos from the team's mission, read more about the participants, participate in the contest and suggest the team's next mission. The site is built in HTML with integrations to social media like YouTube, Flickr and Facebook.

Assignment

Skånetrafiken wanted to inform their customers about the benefits of choosing trains as transportation over others. By letting a team of four people carry out tasks onboard the trains in the region people would get inspiration on what they can occupy themselves with during the travel time and also how long the journey took. To further involve travelers they could, by connecting to the page via their Facebook profile, provide suggestions for the team's next mission. A further competitive element was added later during the campaign period when the latter part of primary schools got the chance to participate in a SMS battle and where results and information were presented on the page.

Solution

Campaign site is built in HTML, JavaScript, with elements of Flash AS3.0 for the video player. Integration with YouTube (where films from the teams missions were uploaded), Flickr (where pictures of the missions were uploaded) and Facebook (for competitions and the discussion section) shows how to effectively use social media in a campaign context.

Technical specification

Bombayworks UCMS
JavaScript, HTML, CSS
PHP
MySQL
Flash AS3.0
Intergration YouTube
Intergration Flickr