Together with SCP, we had the opportunity to work with the Public Dental Service in the hunt for the best smile.
Folktandvården wanted to reach out and engage the Swedes in a campaign to look for the missing smile. Participants should upload their best pictures of smiles as they, but no one else sees.
Competition entries should be posiible to spread on Facebook and Twitter to increase the number of participants and votes. The system was to be developed to easily prevent and manage fraud.
We developed a campaign site and a mobile adapted version that looks and behaves almost like a native app. No matter what platform you use, you can see all contributions, vote and see the place where the photo was taken. On the Web you could upload your pictures and use a Google map to indicate the position of the picture. In the mobile version, we used a virtual MMS numbers so that visitors easily could upload the picture directly when taken with their mobile camera.
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