Concept, design and development
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Malmö University conducts an annual campaign that informations potential students about the courses that are available. This year's campaign wanted to use Spotify in any way. Together with Eight a concept was taken forth that resulted in the campaign. The idea was to let one's music decide what education at Malmö University that suits you. Using Facebook to connect to the site you could then choose to join the class that you received as your results. Here you could talk to mentors (people who study the programe), to meet other people who also got the same result as you, and learn more about the education at Malmö University page or directly register for the programe at Studera.nu. The playlist that was used in the analysis are saved in your profile, and other individuals may listen to the playlist in Spotify and rate it. The result of the campaign was a success with more than 25,000 tests and over 40,000 visitors during the campaign period. Malmö University was so pleased with the result that they decided to let the campaign page live on.