We all have dreams and ambitions, it's part of being human. What is your dream? Dreaming people can submit their applications and collect votes to increase their chances to be awarded 25,000 SEK.
LG annually awards someone 25,000 SEK, refered to as the Dream Scholarship. LG wanted to collect applications through an Internet site. An application includes text combined with image, video and documents. LG needed a management tool to handle incoming requests.
The idea was to market the campaign through LG's existing Internet pages.
For version of 2011 Bombayworks suggested a campaign site that not only allowed dreamers to send in their applications but also have them published and then judged by others through voting. The idea was to get the applicant to pursue personal campaigns for their contributions, thereby increasing traffic to the page. The recommendation was also to get bloggers to submit applications to thereby redirect their traffic to the LG site through their personal campaigns.
The result was more applications and far more visitors.
Bombaywork's UCMS
JavaScript, HTML, CSS
PHP
MySQL
Bombayworks own content management tool was used to manage votes and to stave off any attempt to cheat. This is done through a series of checks and automatic operations.
Automatic conversion and storage of original files makes it possible to publish the application and uploaded content on the Internet side, while it can still be accessed in its original form via the administration tool.
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